According to statistics website,, as of 2015 there were 1.07 million insurance agents, brokers and service employees in the United States. 1.07 million is a lot of competition when it comes to selling insurance, and the unfortunate part is most insurers are all saying and marketing themselves the same way. So, how are you setting yourself apart from the 1.07 million? recommends starting with how you are marketing

Did you know 83% of loyalty program members say that rewards programs make them more likely to continue doing business with a certain brand? And a 2008 survey found it costs 500% more to acquire new customers than it does to keep current ones. Rewards programs, love them or hate them, they are a major part of the insurance business and can play a huge roll in whether or not your

Recently a majority of my posts have talked a lot about technology and how you can use it to grow your current leads and inbound customer calling business. Now, let’s look at that information further and see what you should be tracking within your agency to create continued business and growth. Email Open Rates After reading my post, How to use Email Marketing to gain more Insurance Customers, you hopefully

If you read my last post, you have started to think about how email marketing can increase your agencies insurance business. Now, let’s take that a step further and be more specific. A newsletter sent as part of your email marketing strategy is a great way to deliver content directly to your inbound consumer calling customers and continues to keep means of communication open. So how do you get started

Lately, I’ve been talking a lot about tech and insurance and how insurance companies can utilize technology to increase their business. While, I have discussed many options such as, social media and consumer inbound calling, another great way to gain new customers is through email. Not only can email marketing increase your website visits, but it has become the top marketing tool for small business. One of the many great things

In my last post, I wrote about how if you are not using technology like consumer inbound calling or technology to grow your business, you really should start. Today we are going to further the tech talk, and delve a bit deeper into the inevitable use of social media to grow and help your agencies insurance business. Much like technology social media is here, and it has become a huge

With technology being a huge and ever growing force in society all industries are realizing the need to adapt to this ever-changing world. But, the insurance industry is lacking, when it comes to moving forward with the use of technology. In a January 2017 survey by West Monroe Partners, a full-service North American business and technology consultancy, found the “insurance industry has yet to join the big data revolution” —

People love feeling appreciated. They also love receiving some sort of thank you gesture. Your inbound calling auto insurance customers are no different. Remember how I have said you need to gain your customers trust and build a relationship. A great way to increase both trust and add to your relationship is through a simple thank you gesture. When your dentist sends you a thank you card or Starbucks gives

Auto insurance, everyone knows they need it and everyone should have it. However, the type of coverage can vary depending on the person and their lifestyle. Auto insurance isn’t a one size fits all type of coverage, so how do you figure out what is the best fit for your inbound auto insurance caller? Start by asking questions, but not just any questions, start by asking the right questions. Here are

In my last two posts, I wrote about how to retain and grow your customer base, and how to then come up with a retention strategy. Well, part of that strategy was to provide your customers with an annual review of their policy. In this post, I’m going to discuss a bit further why that is important, and maybe you will even get a few ideas why you should be