HOW TO FIND QUALITY IDEAS FOR YOUR INSURANCE BLOG

An easy way to provide your customers with insurance resources, and a solid way for free marketing is to add a blog to your insurance website. Blogs are usually free to set-up, are often short posts that take minimal amount of time to write and provide content to your various social media channels. But, brainstorming ideas for […]
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HOW TO OPTIMIZE INBOUND CUSTOMER CALLING

We talk a lot about inbound customer calling and how it is a great way to gain new business and customers. In this post, I want to take the idea a step further and look at how to optimize these calls to ideally increase sales and customer satisfaction. Although it seems customers only want to […]
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AUTO INSURANCE MARKETING TIPS

In pasts posts, I have written about how to market your insurance agency to new clients and inbound callers. But what if you want to market a specific section of your agency, say auto insurance? Below are a few ideas of how to specifically target audiences with marketing auto insurance. Participate in Local Auto shows […]
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WHAT SETS YOUR INSURANCE AGENCY APART FROM THE REST

According to statistics website, Statista.com, as of 2015 there were 1.07 million insurance agents, brokers and service employees in the United States. 1.07 million is a lot of competition when it comes to selling insurance, and the unfortunate part is most insurers are all saying and marketing themselves the same way. So, how are you […]
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WHY YOUR INSURANCE AGENCY NEEDS A CUSTOMER LOYALTY PROGRAM

Did you know 83% of loyalty program members say that rewards programs make them more likely to continue doing business with a certain brand? And a 2008 survey found it costs 500% more to acquire new customers than it does to keep current ones. Rewards programs, love them or hate them, they are a major part […]
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