3 Tips to Maximize Retirement with Life Insurance

If you’re one of the millions of Americans who owns a permanent life insurance policy (or are thinking about getting one!) you’ve probably done it primarily to protect your loved ones. But over time, many of your financial obligations may have ended. That’s when your policy can take on a new life—as a powerful tool […]
Read more

HOW TO FIND QUALITY IDEAS FOR YOUR INSURANCE BLOG

An easy way to provide your customers with insurance resources, and a solid way for free marketing is to add a blog to your insurance website. Blogs are usually free to set-up, are often short posts that take minimal amount of time to write and provide content to your various social media channels. But, brainstorming ideas for […]
Read more

HOW INSURANCE AGENTS CAN ADD VALUE TO THEIR PRODUCTS

Last post, we talked about how selling on priceis not as useful as you had hoped for your insurance agency. Instead of selling on price, I suggested selling on value, but how do you do that and what does value really mean? Value is defined as the importance or usefulness of something. Using this definition and […]
Read more

HOW TO OPTIMIZE INBOUND CUSTOMER CALLING

We talk a lot about inbound customer calling and how it is a great way to gain new business and customers. In this post, I want to take the idea a step further and look at how to optimize these calls to ideally increase sales and customer satisfaction. Although it seems customers only want to […]
Read more