When talking about insurance leads, there are all sorts of industry words thrown around. Words like warm, live, pre-qualifying and direct connect. With all of these types of leads, how to do you know which is the best for you and your agency? Let me break it down for you.

Live leads are the easiest and best to work with. A live lead is just what it sounds like, live. The client is quite literally on the phone when they are transferred to you. We specialize in live leads through the use of direct connected inbound calls. These are nice and less time consuming for you because you know the client is;

  1. Already qualified
  2. Interested in buying today
  3. Their information is good and complete, no missing phone numbers or addresses
  4. They are on hold waiting to talk to you, right now. Basically, the sale has come to you.

Live leads or direct connect inbound calls differ from warm transfers in the fact that a warm transfer is more of an outbound lead. You have bought the lead, but you still are not sure if the customer is truly interested, if they are missing information, or if they are ready to buy today, right now. You now must take what information you have, which you hope is correct, carve some time out of your already busy day, contact the customer, hope they answer, are ready to talk, and try to sell them something right then and there. What if they are not ready, you start the whole process over again, time, call, are they ready…. until hopefully the sale is complete. Phew, I’m tired just writing about it.

So, you see, it’s quite easy really. Direct connect inbound calls and live leads are just plain simple and save time, and who doesn’t want that?

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