HOW TO MAKE AUTO INSURANCE QUOTES STAND OUT

Recently, I posted why giving free auto insurance quotes is a great way to grow business. Today I want to take that idea a step further and talk a little bit about how to make those quotes stand out among the rest. Auto insurance quotes are everywhere, they are free and most likely if you did […]
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INSURANCE MARKETING TOOLS TO HELP GROW YOUR BUSINESS

There are many ways to gain new insurance clients, you can create your own leads or use live leads through inbound consumer calling. Regardless of how you are gaining new clients agents must continue to market themselves and their agency. I have talked about marketing ideas in the past and most recently wrote about ways […]
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CHARACTERISTICS OF QUALITY INSURANCE LEADS

We talk a lot about getting new insurance leads and consumer initiated inbound calls. But when it comes to leads, what really makes for a high-quality lead? Below are some characteristics of such insurance leads. Information One characteristic of a high-quality lead is it has all the information an Agent needs. Netquote.com describes these leads […]
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AUTO INSURANCE MARKETING TIPS

In pasts posts, I have written about how to market your insurance agency to new clients and inbound callers. But what if you want to market a specific section of your agency, say auto insurance? Below are a few ideas of how to specifically target audiences with marketing auto insurance. Participate in Local Auto shows […]
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THE BEAUTY OF CONSUMER INITIATED INBOUND CALLS

As you probably know, we specialize in consumer initiated inbound calls, but what does that really mean for you? I talk all the time how the world has gone digital, and like so many business, so did the insurance industry. However, when they did, many agencies and marketers used online lead services to gain more […]
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WHAT SETS YOUR INSURANCE AGENCY APART FROM THE REST

According to statistics website, Statista.com, as of 2015 there were 1.07 million insurance agents, brokers and service employees in the United States. 1.07 million is a lot of competition when it comes to selling insurance, and the unfortunate part is most insurers are all saying and marketing themselves the same way. So, how are you […]
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WHY YOUR INSURANCE AGENCY NEEDS A CUSTOMER LOYALTY PROGRAM

Did you know 83% of loyalty program members say that rewards programs make them more likely to continue doing business with a certain brand? And a 2008 survey found it costs 500% more to acquire new customers than it does to keep current ones. Rewards programs, love them or hate them, they are a major part […]
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