August 2017 – Avenge Digital

HOW ADDING VIDEO TO YOUR INSURANCE WEBSITE CAN HELP GROW YOUR BUSINESS

August 31, 2017
steverogers

Adding video content to your insurance website is a great way to make effective, interactive content, visitors will not only learn from, but also share. I know, I have written about how the insurance industry is lagging on the technology train, but an easy way to get back on that train is through web based videos. […]

August 28, 2017
steverogers

An easy way to provide your customers with insurance resources, and a solid way for free marketing is to add a blog to your insurance website. Blogs are usually free to set-up, are often short posts that take minimal amount of time to write and provide content to your various social media channels. But, brainstorming ideas for […]

August 25, 2017
steverogers

We talk a lot about why it’s so important for your insurance business to communicate with your inbound calling clients. We have listed many ways to reach out to them, but one we haven’t really touched on is a blog. Adding a blog to your insurance website provides a great resource for your customers and a way […]

August 23, 2017
steverogers

Last post, we talked about how selling on priceis not as useful as you had hoped for your insurance agency. Instead of selling on price, I suggested selling on value, but how do you do that and what does value really mean? Value is defined as the importance or usefulness of something. Using this definition and […]

August 21, 2017
steverogers

Remember when your friends were all doing something and you wanted to do it and your Mom said if everyone was jumping off a bridge would you? Well, your Mom was probably right then, and she would be right now if you are considering selling insurance based on price, because “everyone” else is doing it. […]

August 16, 2017
steverogers

Industries are changing every day. Factors that have recently brought on the biggest changes are customers and technology. The changing and growing of customers and technology has had a major impact on the insurance industry as we know it, and the impact shows no sign of slowing down. A recent Huffington Post article wrote: “The way […]

August 14, 2017
steverogers

We talk a lot about inbound customer calling and how it is a great way to gain new business and customers. In this post, I want to take the idea a step further and look at how to optimize these calls to ideally increase sales and customer satisfaction. Although it seems customers only want to […]

August 11, 2017
steverogers

The internet is a huge part of society, and as we move further into the future the way people communicate and share information has moved from literal word of mouth to social media shares and chatter and online review sites. Online reviews are not only for restaurants and products they can also serve as an […]

August 7, 2017
steverogers

I have been posting a lot about renewals, how to increase your renewal rate and what you can do to keep customers renewing. However, I have yet to discuss the simplest part of renewals; customer experience improvement. Customer experience should be one of the most important aspects of your insurance agency. I’m not just talking about new […]

August 2, 2017
steverogers

In my last post, I wrote about how implementing the use of a claims app can also increase renewals due to customers liking the ease and dependability of you and your agency. While on the topic of renewals, let’s talk more about how to increase them, why some customers don’t renew and how to maintain […]